Embaré's dairy line has been expanded and comes to meet a demand from consumers looking for more functional and nutritious products

Continuing with its market expansion project, Embaré has just announced the expansion of its dairy portfolio with the launch of seven new brand products Camponesa. The highlight is the line of special milks that comes to follow the trends in the dairy segment and meet the new demands of consumers.

According to the director of sales and foreign trade, André Antunes, the special milk segment is gaining strength. “According to data from Kantar Worldpanel, which analyzes milk consumption in Brazil, the special milk category grew by 39% in volume from January to June 2020. This increase in sales in the category has been reflected in the gondolas. Every day more milks with different appeals have appeared on the market. We are following this latent demand and the solution we are launching delivers a functional and nutritious product for the consumer and of high added value for the supermarket”, comments the director.

With the novelty, the company increases its UHT milk portfolio by 50%. Now in addition to the regular lines and zero lactose, the Camponesa count with:

Milk Vitamins C+D – 1st UHT milk that helps the immune system and protects the body against infections, viruses and bacteria. A glass of 200 ml of skimmed milk Vitamins C+D Camponesa corresponds to 100% of the recommended daily requirements for vitamins C and D. 

Milk Origin – Origin milk Camponesa It comes from selected farms and goes through a differentiated production process, being bottled within 24 hours, which guarantees more freshness to the product. It has no stabilizers, it's pure milk and nothing else. Much tastier, with 3,5% fat, which provides even more creaminess to the milk.

Milk Calcium – With the highest calcium content on the market, this product from Camponesa has twice as much calcium as regular milk. Two cups of Calcium semi-skimmed milk Camponesa meet 100% of the recommended daily needs of this mineral so important to the body and essential for maintaining bone health. 

According to Embaré's marketing manager, Adriana Antunes, people have never been so attentive to food. “They are more demanding and informed, as they know exactly what they need. That is why we have continually invested in consumer research, seeking to make our creation processes more agile and democratic. Offering new solutions and products for the business in line with this new demand for foods that deliver functionality and nutrition. The launch of special milks Camponesa arrives with this proposal: to offer the customer an option that meets their specific needs”, highlights the manager.

The new products are entering the market gradually, soon they will be found in the main supermarket chains.

innovation and quality

The launch of the products is part of a movement to strengthen innovation within the company, which constantly invests in research, focusing on the consumer experience and getting closer to the market. In 2020, the project Branding Embaré has already resulted in initiatives focused on the customer experience with the brand's products in the most diverse shopping channels, such as the launch of the company's own e-commerce (APP Sou Camponesa), the Sabor de Prêmios promotional campaign and the revitalization of its dairy brand packaging, Camponesa.

With more than 85 years of history, Embaré has a strong connection with rural producers, valuing its suppliers and taking care of the quality of milk from its production to the table. The use of the best technologies with international certifications such as FSSC22000 (Food Safety Management System Certification) and ISO 140001 (Environmental Management System Certification), guarantee, through safe and sustainable production practices, the integrity of pure milk from the field, offering more nutrition and flavor to your products.