Camponesa launches content platform on Youtube with tips for those who want to undertake in the kitchen

Videos on the brand's YouTube will address content addressed to those who see the kitchen as a profession


A Camponesa launched a new section called From Professional to Professional on its YouTube channel (@leitecamponesa) with the aim of bringing knowledge to those who want to undertake in the kitchen. The initiative is in line with the country's current economic situation, in which more and more Brazilian men and women seek to secure income on their own.

According to Sebrae (Brazilian Micro and Small Business Support Service) the opening of small businesses in 2022 grew by almost 20% compared to the pre-pandemic. In total, there were 3,6 million new ventures, most concentrated in the individual microentrepreneur (MEI) category, which represented 78% of the total.
One of the sectors that grew the most was related to food and beverages.

This growth in entrepreneurship is also greatly driven by access to information. The internet and social networks are key tools for empowering this audience and are also a great sales channel. With a view to consolidating support for those seeking growth in their areas of expertise or wanting to start their own businesses in the food industry, Camponesa launched this project From Professional to Professional.

"It is part of our essence to always look at the ecosystem. We want our audience and partners to grow together with us. This platform will help us encourage entrepreneurship, qualification and innovation through relevant content", explains the Marketing manager from the Camponesa, Adriana Antunes. The videos will be available from May 2nd on the Youtube channel @leitecamponesa and will deal with topics such as stock organization, recipes, tips on how to prepare for high demand, utensils that cannot be missing in the kitchen, how to standardize the production of dishes, pricing, among others.

Chef Malu Galvão is the first guest of the De Profissional Para Profesional section. She herself is an example of someone who started to work in the kitchen out of necessity. “The most important thing that Camponesa will do is show that we are all equal and that we can undertake. As I started, you can also start to undertake indoors. This series will help many people to have courage and take their first steps, ”she says.

Malu, who is a brand ambassador Camponesa, still completes that to start it is not necessary to make big investments. “It is possible to undertake without spending a lot and without borrowing. I advise those who are starting to use what they already have at home, a mixer, a blender and start making low-cost recipes”. As an example, she cites the first recipe in the series: the vanilla meringue with brigadeiro filling.


Stay on top of our activities. Access and follow Embaré's news in Brazil and worldwide.

Camponesa honors the traditional flavors of the June Festivals in São João campaign

Basic ingredients of June delights, the products Camponesa are the stars of the party...

Camponesa launches content platform on Youtube with tips for those who want to undertake in the kitchen

Videos on the brand's YouTube will address content addressed to those who see cooking as a profession...

Camponesa plans growth in cheese production

It is expected to increase the production volume of the line by 50% in 2023....


    Sign up to receive the latest news

    I agree to receive via WhatsApp, call, email and other forms of contact from Embaré, with marketing actions, product and service offers. I agree with the data processing performed by Embaré according to its Privacy Policy

    Thank you! The form has been sent!
    The form could not be submitted. Please try again.
    Thank you! The form has been sent!
    Oops! Something went wrong while submitting the form.

    SAC: +0800 709 4969
    Email: [email protected]

    Privacy Policy

    SAC: +0800 709 4969
    Email: [email protected]

    Media Relation :
    Isabelle Vieira
    [email protected]

    facebook milk Camponesa instagram milk Camponesa Youtube Embaré Linkedin Embaré

    © Copyright 2024 · Alvoar
    All rights reserved

    21.992.946/0001-51 - Alvoar Lácteos S/A

    Learn More BNDESfinep logo
    Soon DAWN